Keeping Up With The K-Celebs Slash Brand Ambassadors

Luxury houses vibin’ with K-stars

This article was first published on 26 January 2023.

We’re only in the first month of the year, and it seems that South Korean celebrities are becoming brand ambassadors left and right. 

2022 saw actress Jun Ji Hyun as the new face of Burberry, K-pop girl group NMIXX for Loewe, and more. Now, we’ve rounded up the latest Korean brand ambassadors making headlines and are on their way to dominating the fashion and beauty industries.

Latest Korean brand ambassadors

1. TWICE’s Nayeon for Givenchy Beauty

Im Nayeon from the K-pop girl group TWICE is the new face of Givenchy Beauty. She’s also the first in her group to launch a solo album, and she’s known for taking over the trends in 2022 during the time of the release of her track titled ‘POP!’ Through the magazine Dazed Korea, Givenchy Beauty shared that Nayeon’s confident and sophisticated look on stage matches with the brand’s direction. The star will be involved in the brand’s makeup and perfume campaigns in the future.

2. Jackson Wang for Louis Vuitton

Korean brand ambassadors - Jackson Wang

The Magic Man at Louis Vuitton’s show during Paris Fashion week. (Photo from: @LouisVuitton)

If luxury brands were infinity stones, Jackson Wang has added another one to his gauntlet. He’s just been announced as the latest House Ambassador of Louis Vuitton. The artist, who was born in Hong Kong and rose to fame as a member of the K-pop group GOT7, is no stranger to the world of fashion and beauty. In the past, he became the face of Fendi, Cartier, and Armani Beauty. He’s also the founder and creative director of the luxury streetwear label TEAM WANG design.

3. Cha Eun Woo for Dior Beauty

Latest Korean Brand Ambassadors 2023 - Cha Eun Woo

According to Dior, Cha Eun Woo embodies power and youthfulness from the inside out.

K-drama heartthrob and K-pop idol Cha Eun Woo — known for his roles in My ID Is Gangnam Beauty, True Beauty, and more — who seems to have taken a drink from the fountain of youth is now the first global ambassador for luxury brand Dior Beauty’s anti-ageing Capture Totale Le Sérum. It’s a product that claims to transform the skin and leave it visibly firmer and smoother. It’s made with fermented longoza extract, a patented floral extract that stimulates the revitalising potential of the skin’s mother cells to reveal youthfulness.

4. BTS’ Suga for Valentino

Korean brand ambassadors - BTS Suga

Suga actually teased the collab when attended a Lakers vs. Mavericks game in LA in a full look from Valentino. (Photo from: @agustd)

Min Yoongi (more popularly known as Suga) from BTS seems to have it all — he’s a rapper, songwriter, producer, and performer. And now, his passion and creativity led him to become one of Rome-based Maison Valentino’s brand ambassadors called ‘DI.VA.s’. 

DI.VA.s is an acronym for ‘Different Values’, which refers to Valentino Creative Director Pierpaolo Piccioli’s advocacy for inclusivity and diversity. According to Pierpaolo, Suga uses his talent and his work to express himself with energy and authenticity and is able to embody what DI.Va.s stand for.

Suga also believes that his values align with the brand’s and is delighted to be a part of the Maison Valentino Essentials campaign. In its behind-the-scenes preview, the artist is presented as a symbol of empathy and connection.

Suga will be joining other Valentino DI.VA.s such as Crash Landing on You actress Son Ye-jin and Euphoria star Zendaya.

5. BIGBANG’s Taeyang for Givenchy


Taeyang is the vocalist of BIGBANG, an iconic K-pop group that debuted in 2006 and whose members have gone on to launch their solo careers. Taeyang is popularly known for his song ‘Eyes, Nose, Lips’ and his recently released single ‘Vibe’ featuring BTS’ Jimin.

He has joined the global ambassador family of the French luxury brand Givenchy. He’s the first Korean male artist to do so and follows the K-pop girl group aespa, who landed the deal back in 2021.

6. BTS’ Jimin for Dior

Korean brand ambassadors - BTS Jimin

Jimin recently dominated the trends and drew in thousands when he attended a Dior Fashion Show. (Photo from: @dior)

January has been been a jam-packed month for BTS’ Park Jimin. The artist has just launched a collab titled ‘Vibe’ with BIGBANG’s Taeyang that’s currently taking over the charts thanks to the duo’s mesmerising vocals. And now, Jimin’s thrilling his fans once again as he shows more of his charms as French luxury house Dior’s global ambassador. The brand has released several photos of the K-celeb “lending his image to creations from Artistic Director of Dior men’s collections, Mr. Kim Jones.”

It is also reported that he might be gearing up for his first solo album. We can’t wait to see other surprises he has in store this year!

7. IVE’s Yujin for Fendi

Korean brand ambassadors - IVE Yujin

Yujin says that she always enjoyed Fendi’s wonderful projects that highlight creativity and experimentation. (Photo from: @_yujin_an)

Ahn Yujin is the vocalist and leader of the K-pop girl group IVE, which is popularly known for songs such as ‘ELEVEN’, ‘LOVE DIVE’, and ‘After LIKE’.

The artist just revealed that she’s the newest ambassador for the Italian luxury house Fendi. Yujin is known for the strong presence and fierce looks that she brings to the table, and you’ll see this in her latest photoshoot with Harper’s Bazaar Korea, where she can be seen wearing pieces from Fendi’s latest collection.

8. NewJeans’ Danielle for Burberry

Korean brand ambassadors - NewJeans Danielle

NewJeans just made their debut in August 2022 but are already winning deals with luxury brands. (Photo from: @newjeans_official)

Danielle from NewJeans is a South Korean-Australian singer who’s known for her doll-like visuals and seems to rock any hairstyle she tries out. She is actually the third member of the K-pop group to be selected by a luxury brand as its ambassador.

Before 2022 came to a close, two other members of NewJeans scored big in the fashion world — Hanni was chosen by Gucci in October while Hyein was chosen by Louis Vuitton in December.

NewJeans hails from ADOR, a sublabel owned by the same agency as BTS. They’re growing in popularity for their Y2K-inspired fashion as well as their fresh and addictive hits such as ‘Ditto’, ‘Hype Boy’, and ‘OMG’.

Which K-pop artist or group would you like to see as brand ambassadors next?

(Cover photos from: @dior@_yujin_an, @nayeonyny)

Comments, questions or feedback? Email us at [email protected].

Related Articles