He’s winning over our hearts and luxury brands too. We’re talking about SEVENTEEN’s Kim Mingyu, Bulgari's first local brand ambassador in Korea! Here’s everything you need to know about his latest activities in the fashion realm.
He’s setting the fashion scene on fire. (Photo from: @min9yu_k)
SEVENTEEN’s Mingyu for Bulgari
Italian luxury brand Bulgari has selected Kim Mingyu — the 26-year-old rapper and SEVENTEEN’s “face of the group” — as its local ambassador for the Korean market. Before the announcement, he attended the brand’s Bulgari Studio Global Event in Seoul. If you’re a CARAT or a BLINK, you might have seen videos like the one below of his interactions with BLACKPINK’s Lisa at the event.
SEVENTEEN's Mingyu and BLACKPINK's Lisa together at the Bulgari event. pic.twitter.com/JmgnpkWgTQ
— Pop Base (@PopBase) March 14, 2024
Lee Jeong Hak, the CEO of Bulgari Korea, said, “We are beyond delighted to be able to form a partnership with Mingyu. His positive energy, attitude, and captivating style perfectly align with our brand’s innovative and bold spirit.”
SEVENTEEN’s Mingyu for Calvin Klein
Last 20 February, Mingyu was selected as Calvin Klein’s new model alongside K-pop girl group NewJeans. They will be starring in the brand’s Spring/Summer 2024 season campaign.
Before the official news was released, eagle-eyed fans in November 2023 wondered about the brand deal after the star shared photos on his Instagram account sporting the brand’s pieces.
SEVENTEEN’s Mingyu at the Dior show
During Paris Fashion Week 2024 in February, Mingyu attended his first Dior show and captivated the internet with his visuals and his simple yet elegant outfit.
Outside of fashion, Mingyu is also known as the brand ambassador of INNISFREE and has also modelled for La Mer and Laura Mercier. Which brand do you think will he take on next?
(Cover photo from: @min9yu_k)
Speaking of K-pop stars, check out aespa and other artists who are coming to Singapore.
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