Krave Beauty is now in Sephora Singapore! The company is the brainchild of OG beauty influencer Liah Yoo and is popularly known for its Matcha Hemp Hydrating Cleanser. However, it tweaked its formula for Southeast Asian consumers and launched the Matcha Heartleaf Hydrating Cleanser since hemp is banned or prohibited in several countries, including Singapore. Check out our review of this product which promises to be a sufficient backbone for your skincare routine and maintaining healthy skin.
Have we found the perfect match-a for our skin?
Our #TBLBureau Marketing Intern Sarah tested it on her dry skin to see if this gentle cleanser can help address her skin concerns. Read on to find out if it did.
*The product was sent as a press gift. The views and opinions of the reviewer are independent and purely editorial.
Krave Beauty Matcha Heartleaf Hydrating Cleanser packaging
Its packaging has a simple, clean look.
The product comes in simple, easy-to-use packaging. Sarah shared, “It’s convenient and easy to squeeze out!”
First impressions, claims, and ingredients
@thebeaulife.co is it worth the hype? 🤔 we review the krave beauty matcha heartleaf hydrating cleaser (formerly called the matcha hemp hydrating cleanser) to see how it fares on acne-prone Singaporean skin. 🍃 #thebeaulife #TikTokSG #sgbeauty #review #skincarereview #kravebeauty #skincare ♬ Storytelling - Adriel
Sarah’s current skin type is a combination of dry and oily skin. She also has acne-prone and sensitive skin, so she’s on the lookout for a formula that’s gentle and won’t strip her skin. She hopes the Krave Beauty Matcha Heartleaf Hydrating Cleanser will help solve her acne and texture skin concerns and make her skin feel softer.
The product seems to be a perfect fit for her since its blend is meant to restore hydration while lifting away dirt, light makeup, and other water-based impurities. It’s also designed in a way that won’t give you that dry and tight feeling that you’ll usually get from conventional cleansers.
Zooming into the ingredients, the matcha aims to soothe and hydrate the skin for a stronger skin barrier. Heartleaf extract, which has anti-inflammatory properties, also helps soothe and calm irritated skin. Aside from these two, the product also contains sodium PCA (meaning pyrrolidone carboxylic acid) to retain moisture and intensely hydrate the skin.
What else can you look forward to from this product? It’s vegan, cruelty-free, fragrance-free, oil-free, silicone-free, and sulfate-free. We’ve checked the ingredient list and rest assured that it contains no pore-clogging ingredients.
What is a must-have characteristic of your cleanser?
Applying the cleanser
Left - One pump of the Krave Beauty Matcha Heartleaf Hydrating Cleanser. Right. - The product’s jelly-like consistency.
The cleanser comes in a bouncy gel formula, and Sarah appreciated how lightweight it felt on her skin. Its light brown colour might look strange at first, but don’t let that worry you. When you apply the product, it foams up and turns white. The silky lather gave Sarah a luxurious feeling during her cleansing routine, and she didn’t detect a strong fragrance or perfumed scent.
“The product does not strip my face and my skin felt less textured and smoother than before. My skin looks hydrated and more radiant too,” Sarah added.
After adding the cleanser to her everyday skincare routine (which includes a toner, serum, moisturiser, and sunscreen), Sarah observed that her makeup goes on smoothly. Despite her sensitive skin, it did not give her breakouts.
Final verdict on the Krave Beauty Matcha Heartleaf Hydrating Cleanser
A refreshing addition to your skincare routine.
At SGD26, Sarah commented, “It’s a bit pricier compared to other K-beauty cleansers on the market, but I wouldn’t mind the cost, especially with the promising results.” She also said that she would recommend it to users who have dry and acne-prone skin issues just like her. With any skincare product, it’s always safer to conduct a patch test to check if the product is right for your skin type.
Price and where to buy in Singapore
Ready for a calming cleansing sesh? The product is available via Sephora Singapore and is priced at SGD26 per 120ML. It will be available in-stores tomorrow, 18 April.
On the lookout for a lightweight body sunscreen? Check out our review of the the Ultra Violette Extreme Screen SPF 50+.
Comments, questions or feedback? Email us at [email protected].
