We’ve got news to inspire future female entrepreneurs and for those on the lookout for activewear that feels just right. Love, Bonito, Southeast Asia’s leading womenswear brand, acquires butter., a Singapore-based women-led activewear brand, which will be reintroduced as cheak this October.
The rebranding will signify a new milestone for the next phase of both brands’ journey and further amplifies an aligned passion and vision for serving women on a global stage.
This acquisition marks Love, Bonito’s commitment to building a holistic female ecosystem with a house of brands thoughtfully curated for the everyday Asian woman.
Dione Song, CEO of Love, Bonito said, “Our long-term vision is to be a true life partner for our community of women, in and beyond fashion, and activewear is a key category we’ve looked to venture into since two years ago. Merging forces with butter. came at the right place and time for both of us, and we look forward to reshaping our evolution into a female ecosystem alongside emerging passion-driven women-led brands.”
cheak: first collection and launch date in Singapore
Tiffany Chng, Co-founder of cheak said, “To celebrate this milestone, we are rebranding butter. to cheak, which was chosen to play on the word ‘cheeky’ and represent our brands’ vibrant personas. Every element of cheak has been carefully chosen to represent the ambitious female active persona — strong and confident, mindful, and knows how to have a little fun along the way.”
The activewear collection features signature elevated basics and trendy pieces that are designed with intention in mind. Chosen based on selected sports activities, the apparels are available in two fabrics, namely BaseCore® and BaseFlex®.
The BaseCore® range is optimised for high-intensity activities like HIIT, spinning and running, providing enhanced support and sweat-wicking properties to stay cool and dry post-workout. Meanwhile, BaseFlex® is made to be ultra-soft and silky smooth for low-intensity activities such as yoga, pilates and barre due to the stretchier and buttery-soft touch of the fabric.
Early access is available on 20 October, on Love, Bonito’s Global Website and Love, Bonito Singapore’s ION store for Gold and Silver members. The public launch goes live on 21 October, on both Love, Bonito and cheak’s website as well as across all Love, Bonito stores in Singapore. Love, Bonito also ships to 20 countries worldwide (free shipping threshold applies). Prices range from SGD50 to SGD79.
When you’ve got your outfit ready, check out these 5 ways on how you could stay active outdoors.
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