An adidas and BLACKPINK collaboration is reportedly brewing! The upcoming “unspecified project” will mark the third partnership between the German sportswear brand and the South Korean girl group.
adidas x BLACKPINK collaboration
adidas first partnered with BLACKPINK in January 2020 for the "Change Is a Team Sport" campaign. The quartet composed of Jisoo, Jennie, Rosé, and Lisa appeared alongside celebrated personalities such as Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Pogba, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and Jonah Hill to showcase the iconic Superstar shoe and adidas sportswear.
However, the partnership caused controversy when some Blinks (fans of BLACKPINK) noticed that Jisoo received less exposure than the other three members. The hashtag #AdidasTreatJisooBetter was created by fans to express their displeasure.
In March 2021, the girl band supported adidas again for another campaign called “Watch Us Move” and also introduced the R.Y.V. (Raise Your Voice) collection which consists of track pants, bra top, gym bag and more.
While details on the upcoming adidas project with BLACKPINK are still sparse, we’re hoping it will feature shoe silhouettes and sports apparel that showcase the K-pop group’s edgy and feminine aesthetic.
This article will be updated with the price and release date of adidas x BLACKPINK collaboration in Singapore as more information becomes available.
(Cover photo from: @mtvasia)
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