L’Oreal To Launch At-Home Hair Colouring Device in 2023

The Colorsonic’s here to change our mane game

DIY at-home hair dyes are a fun, convenient and wallet-friendly option whenever you wish to switch up your hair game. However, the process can get messy at times. With this in mind, global beauty powerhouse L’Oreal Group has created a revolutionary at-home hair colouring device, the Colorsonic to tackle this beauty woe. Here’s what you should expect from it when it launches in the U.S. in 2023.




L’Oreal revealed in a statement that its at-home hair colour business “grew by 6%” during the COVID-19 pandemic. It also found that consumers grappled with the messiness of hair dye and with applying hair colour to hard-to-reach places. As such, it developed the ColorSonic to tackle these challenges.


Created by the L’Oreal Technology Incubator, the lightweight, handheld device “precisely applies nourishing hair colour with no mess” and is designed to deliver “consistent hair colour results for consumers at home”. This is done through a custom mixer mechanism that mixes hair colour without any mess and an oscillating nozzle of bristles to evenly distribute the dye on the hair.


How to use this device




Once it’s available, we can start by selecting our desired hair colour out of the 40 shades available on the ColorSonic website. Upon receiving the kit at our doorsteps, we are to load the colour cartridge into the ColorSonic for an on-demand colour mixing process.


Then, brush the device from roots to ends for uniform colour application. The nozzle moves 300 times per minute to effectively cover the hair quickly. The device also comes with an attachment for consumers with shoulder-length or longer hair. Wait for 30 minutes. Finally, rinse the hair, remove the cartridge from the device and we’re all set.


Prices and availability of this new beauty tech device are yet to be announced, so stay tuned to this space.


(Cover photos from: @lorealgroupe)


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