Kim Kardashian Is Rebranding KKW Fragrance

The brand's website will shut down in May

Kim Kardashian has been a busy bee lately. The 41-year-old socialite and entrepreneur has just launched a new, well-received swimwear line via her shapewear brand SKIMS (which landed a place at Time Magazine's Most Influential Companies, by the way!), and now, she's onto another project — rebranding KKW Fragrance. 

Kim Kardashian holding a perfume bottle

Kim Kardashian is relaunching KKW Fragrance with a new name. (Photo from: @kkwfragrance)

Kim announced that the perfume line will be shutting down its website on 1 May 2022 to make way for a relaunch. The Keeping Up With The Kardashians star also dropped a sweet treat for fans — all KKW fragrances are now up for grabs for 40% off their original price while supplies last. Nice!

More about the KKW Fragrance rebranding

KKW Fragrance was launched in 2017 as an extension of Kim's beauty brand, KKW Beauty. It debuted with three scents housed in crystal-like bottles. As expected the trio — Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud — became instant bestsellers.

Five years and many fragrances later, KKW is gearing up for a name refresh. Why so? Most speculations point out that the rebranding could be because of Kim Kardashian's recent divorce from her ex-husband Ye (formerly known as Kanye West). Kim has recently dropped her former married name, Kim Kardashian West as in KKW, from all social media accounts after being declared legally single. 

Stay tuned for updates on the perfume brand's new name!

This article will be updated as more information becomes available.

(Cover photo from: @kkwfragrance)

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