Meet Charlotte Tilbury's Newest Beauty Muse, Bella Hadid

Ahead of the brand's 10th anniversary

The rumours are true! High-end British beauty brand Charlotte Tilbury has revealed its new beauty muse and it's none other than model Bella Hadid. Read on to know more about the new partnership plus how you can achieve Bella Hadid’s lifted and glowing look with Charlotte Tilbury products available in Singapore.


Bella Hadid posing for Charlotte Tilbury

Bella Hadid for Charlotte Tilbury.


Bella Hadid as the new Charlotte Tilbury ambassador


Bella joins the brand's star-studded list of ambassadors, which currently includes supermodel Kate Moss, actress Lily James, Golden Globe winner Michaela Jae Rodriguez, British model Jourdan Dunn and South Korean actress Han So Hee.

Bella and Charlotte will work together in upcoming product endorsements and Bella’s digital appearances, campaigns, and original content creation in order to reach new audiences. They will also work together to highlight the brand's best moments in celebration of its 10th anniversary.

"I’ve always loved and admired Bella and when we were together in New York at the Prince's Trust Gala last year we both knew we HAD to do something magical together!" Charlotte shared. "Our creative connection and energy is extraordinary and exciting — it is truly a meeting of minds and souls!"

@charlottetilbury 🚨 BREAKING BEAUTY NEWS! 🚨@Bella Hadid is the NEW! FACE OF CHARLOTTE TILBURY! 🦋Bella darling, I can’t wait to create MAGIC together. Love, Charlotte xxx Makeup by @SOFIA TILBURY ♬ original sound - Charlotte Tilbury

Charlotte went on to share that she finds Bella "utterly mesmerising" and "beautiful and confident from every angle". She also lauded Bella’s professionalism, openness to creative collaboration, and the fun energy she brings to the set.

Bella has previously worked with Charlotte Tilbury's Brand Muse and Artistry Director Sofia Tilbury on various campaigns and red-carpet appearances. She also counts the brand's products as her beauty essentials on- and off-duty as a model.

"I’ve always been genuinely obsessed with all of Charlotte’s innovations, they are so easy to use and have the most incredible results," Bella said. "It’s so important for me to be able to trust my make-up, and I know the quality and technology of Charlotte’s formulas means that I can look and feel my most confident self, from red carpets to fashion shows, to shoots."


Bella Hadid-approved Charlotte Tilbury products


Curious to know which products are Ms. Bella-approved? You can achieve this red lip, bronzed-snatched look too.

For Bella's bronzed complexion, Sofia used two shades of the Beautiful Skin Radiant Concealer (SGD56) and set it with the Airbrush Flawless Finish Powder (SGD79). The Beautiful Skin Sun-Kissed Glow Bronzer (~SGD71) and Beauty Light Wands in Spotlight and Peachgasm (SGD63) were then used to define and highlight her lifted, glowing skin.

As for her red lips, Sofia used the Lip Cheat in the shade Kiss n Tell (SGD38). She finished it off with the Hot Lips Matte Revolution Lipstick in the shade called Carina’s Love (SGD51), a bright bold red hue.


Want to know the faces of your fave beauty and fashion brands? Here's a comprehensive list of Korean brand ambassadors to help you catch up!

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