Meet Shu Uemura’s Alluring Rouge Unlimited Kinu Matte Lipsticks

Get ready to create tantalising looks with J-beauty brand shu uemura’s latest Rouge Unlimited Kinu Matte Lipsticks!

Comfy and luxurious.

Shu uemura boasts that its lipstick shades are tailor-made for Asian skin tones. And now, it hopes to beef up its portfolio by offering the Kinu Matte lipsticks.

shu uemura Rouge Unlimited Kinu Matte Lipsticks

12 hours of velvety comfort and an intense colour payoff.

“Kinu” in Japanese means “silk” which refers to the inspiration behind this collection — the luxurious traditional Japanese chirimen silk. And so each of the lipsticks in the collection claims to be soft, weightless, and smooth and glide effortlessly on your lips. It promises to fill the lines and creases and create a beautiful, dimensional matte finish.

The Kinu Matte collection offers 20 diverse shades to play, experiment with, and create flattering looks for every occasion. Not sure which one to pick first? Try out the star shade of the collection, the BR 793 Fallen Momiji (toned-down reddish brown) which helps you look radiant as it brightens your complexion.

But aside from helping you look good, it also aims to help you feel good as it contains moisturising Japanese tsubaki oil. This conditions and protects the skin barrier so that your lips will feel soft and not dry. Like icing on a cake, the lipsticks also contain the alluring and pleasant scent of the Japanese cypress hinoki.

To help you easily put on the product and precisely draw lip contours, the lipstick comes with an origami-inspired bullet shape.

Where to buy the shu uemura Rouge Unlimited Kinu Matte Lipsticks in Malaysia and Singapore

The Rouge Unlimited Kinu Matte collection is now available at all Shu Uemura boutiques. Each piece retails for RM150 on Lazada Malaysia and SGD53 on Lazada Singapore.