Look: Emma Watson Is The Face Of Prada Beauty

Explore “new possibilities of beauty”

Make way for Prada Beauty! The new luxury beauty brand has officially launched and also unveiled an upcoming refillable perfume called Paradoxe. Along with the soon-to-be-released fragrance, Prada Beauty has debuted an Instagram account and a website*.

White flower blooming featured on Prada Beauty Instagram account.

Prada Beauty’s initial Instagram posts suggest the brand will focus on perfumes. (Photo from: @pradabeauty)

Prada Beauty’s Instagram post and its use of the hashtag #PradaFragrances suggest that the beauty brand will focus on creating perfumes for now. It also invites customers to explore and “co-create new beauty possibilities”.

Emma Watson for Prada Beauty

It's also been confirmed that Emma Watson, of Harry Potter fame, is the brand's face. Speaking of the appointment, Emma said: "It's a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant."

Prada Beauty Paradoxe Notes

Meet Paradoxe!

The brand’s first perfume launch is Prada Beauty Paradoxe. It’s housed in an elegant triangular bottle design that’s easily refillable. The fragrance will have a fruit and fresh scent.

Instagram account @trendmood1 shares that it will have Calabrian Bergamot Heart, Tangerine Essence, Pear Accord as top notes; Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute for the middle notes, and Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™) for its base. 

The perfume will reportedly launch on 26 August. However, it’s not confirmed if it will be a worldwide release.

*International delivery is currently unavailable for the site.

Stay tuned for its price and availability in Singapore!

(Cover photo from: @pradabeauty)

Next, check out Tory Burch’s ‘dreamy’ perfumes.

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