This article was first published on 19 August 2022.
Following the launch of Prada Beauty earlier this year, the new luxury beauty brand has also come out with a refillable perfume called Paradoxe.
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Prada Beauty’s first Instagram posts suggest the brand will focus on perfumes. (Photo from: @pradabeauty)
Prada Beauty’s first several Instagram posts and its use of the hashtag #PradaFragrances indicated that the beauty brand will focus on creating perfumes for now. It also invited customers to explore and “co-create new beauty possibilities”.
Emma Watson for Prada Beauty Paradoxe EDP
Prada Beauty brand ambassador Emma Watson, of Harry Potter fame, fronts the perfume's campaign. Speaking of the appointment, Emma said: "It's a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant."
Prada Beauty Paradoxe Notes
Meet Paradoxe!
The brand’s first perfume launch is Prada Beauty Paradoxe. It’s housed in an elegant triangular bottle design inspired by the brand's logo and is made to be easily refillable. Paradoxe will also come in a luxurious outer box packaging that's been etched to echo Prada's signature Saffiano leather cross-hatching. There's also a QR code in the Prada triangle silhouette that allows enjoying AR experiences, filters, and behind-the-scenes content. Both the bottle and box are recyclable.
The fragrance has a vibrant floral scent. It features Calabrian Bergamot Heart, Tangerine Essence, Pear Accord as top notes; Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute for the middle notes, and Amber Accord (Ambrofix™), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide™) for its base.
Where to buy the Prada Beauty Paradoxe in Singapore
The perfume is now available in Singapore at the Prada Paradoxe pop-up at Paragon Atrium, until 21 October. Each purchase made during the pop-up will come with a complimentary leather tag that you can customise with your initials. The perfume is priced at SGD130 per 30ML, SGD185 per 50ML, SGD265 per 90ML, and the refill goes for SGD198 per 100ML.
*International delivery is currently unavailable for the site.
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