Little Monsters, have you heard the good news? Lady Gaga’s beauty brand Haus Labs will soon be accessible to even more beauty lovers around the world following its recent relaunch. Plus, the brand will also focus more on clean beauty. What’s new about Haus Labs by Lady Gaga (previously Haus Laboratories)? Read on to find out.
From Haus Laboratories to Haus Labs by Lady Gaga
Left - Haus Laboratories’ matte black packaging. (Photo from: @hauslabs) Right - The new Haus Labs by Lady Gaga brand logo. (Photo from: @hauslabs)
Lady Gaga officially launched Haus Laboratories in 2019, where it was available exclusively on Amazon and on the brand’s website. The products sported sleek black packaging and earned rave reviews, including for its bestselling Eye-Lie-Ner.
Fast forward to last week (2 May), fans observed that the beauty brand had swiftly removed all of its Instagram posts. Many were curious about the move and speculated that a refresh of the brand’s identity was in the works.
True enough, the brand soon revealed its new tagline “The Future Is Beautiful”, new name — Haus Labs by Lady Gaga — and dialled up its focus on clean beauty. The brand logo has also been refreshed to feature a simpler font and a pastel turquoise shade as opposed to its original black hue.
Haus Labs by Lady Gaga will focus on clean beauty
The “reimagined” Haus Labs by Lady Gaga brand will feature “supercharged clean artistry makeup powered by innovation.” While the brand has yet to reveal any product details, it has repeatedly highlighted that products will be vegan and cruelty-free. The brand will also offer “high-tech, high-pigment and high-performance” products with built-in skincare benefits.
When will Haus Labs by Lady Gaga be available for purchase?
Haus Labs by Lady Gaga will be available exclusively from 9 June at hauslabs.com, Sephora.com in the United States (US) and Canada, and in 26 Sephora stores in the US. The brand will also be available at “hundreds more” Sephora stores this fall.
Prior to the relaunch, the brand’s site offered international shipping to countries including Singapore. However, details of the new brand’s delivery options have yet to be revealed.
This article will be updated with product details as more information becomes available. Keep your fingers crossed!
(Cover photo from: @hauslabs)
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