Next stop: Fragrance. Italian super influencer Chiara Ferragni — who goes by The Blonde Salad during her early fashion blogging days — has inked an agreement that will allow her namesake brand to launch its first line of fragrances in 2023.
“The world of perfume is an additional opportunity for the growth of a brand and the ultimate element for the creation of a lifestyle brand,” revealed Chiara. The 34-year-old founded her eponymous brand in 2013 and began by selling footwear. Since then, her business has expanded to include a wide range of products ranging from apparel to accessories and makeup.
Left - Chiara Ferragni CF-1 sneakers. (Photo from: @chiaraferragnibrand). Right - Chiara Ferragni eyeshadow palette. (Photo from: @chiaraferragnibrand).
Chiara Ferrgani’s brand will work closely with Milan-headquartered beauty company Angelini Beauty, which has been granted a worldwide exclusive license to produce, distribute, and promote the first line of Chiara Ferragni fragrances. Angelini Beauty has created, developed and distributed the perfume lines of multiple brands, such as Blumarine and Trussardi.
(Cover photo from: @chiaraferragni)
#ICYMI, actress Scarlett Johansson is now the co-founder of a beauty brand as well. Click here for details.
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