K-lovers and streetwear enthusiasts, this one’s for you. Supreme, the American lifestyle fashion brand that’s sported by many K-celebs, is rumoured to open a new store in Seoul.
If this intel’s accurate, this will be the brand’s second store in Asia after Japan, and its 15th store worldwide.
While Supreme New York’s headquarters has yet to make an official announcement, the Lee International Patent Law Firm has already filed a trademark application that was announced last 2 September 2022. After this took place, people have been speculating whether the next store will be located in places such as Seongsu, Cheongdam and Hannam.
But the popular streetwear and sneaker news outlet DropsByJay shared that the store will open in Gangnam, the home of South Korea’s glamorous celebrities and one of its richest districts. K-pop agencies such as SM Entertainment and BigHit Entertainment are also found in this area.
South Korea is one of the countries in Singapore’s list of vaccinated travel lanes (VTLs), so you can plan a trip to personally visit the store if it opens next year. Stay tuned for more updates on the upcoming expansion and the brand’s official announcement.
(Cover photo from: @daraxxi)
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