Sunnies at the ready; Gentle Monster and Jennie from BLACKPINK invite fans to discover the new Jentle Garden collection through a series of pop-ups across five cities including Seoul, Los Angeles and yes — Singapore!
Jentle Garden pop-up in Singapore
According to Jennie, the pop-up is a "surreal" fantasy village that existed only in her imagination that she and Gentle Monster have created and brought to life. Look out for fantasy elements, such as beautiful flowers, pink lakes and keep your eyes peeled for small details hidden within the pop-up.
Keen to discover it for yourself? The Jentle Garden pop-up is open from 10AM to 10PM daily till Saturday, 3 April at Level 1 Atrium of ION Orchard shopping mall.
ION Orchard is also home to Gentle Monster’s first-ever flagship store in Singapore, which opened in 2017. The brand also has a store in The Shoppes at Marina Bay Sands.
About ‘Jentle Garden’ collection
Jentle Garden is BLACKPINK’s Jennie and Korean eyewear brand Gentle Monster’s second collaboration collection, which officially launched on 10 March. News of the collaboration was first revealed in December 2021, with Jennie sharing two teaser posts on her Instagram account.
Since then, the brand has managed to build even more anticipation prior to its collection launch via the release of a mobile game called the Jentle Garden Game. (Available for download on the Apple App Store or Google Play Store.) For a month, the game awarded its top 10 players every week with a flower bag and five types of eyewear from the collection.
Jentle Garden eyewear, as seen on Jennie
The collection features seven styles including sunglasses and optical frames in chic colourways such as light pink, pastel yellow and classic black. Two notable designs from the collection are Jennie - La Peche, which Jennie wore during her trip to Paris in March, and Jennie - XOXO Y1, the very first style that she revealed to her fans last December.
The collection appears to be sold out on Gentle Monster’s international site. However, keep your fingers crossed as the brand has shared in an Instagram post that it will restock soon. You can also join the waitlist at the brand's ION Orchard store. The brand is also giving away a mini cross bag with flowers with all Jentle Garden purchases made via its pop-up store, flagship store and online.
(Cover photo from: @gentlemonster and Hugo Comte)
Next, revisit our highlights from “Jentle Home”, Gentle Monster’s first-ever collab with Jennie.
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