Remember how Gucci generated a ton of buzz when it revealed its collaboration with adidas during its Fall/Winter 2022 Exquisite Gucci fashion show earlier this year? Well, fans of both fashion powerhouses won’t need to wait much longer as the adidas x Gucci collection is scheduled to drop on 7 June at selected Gucci stores, dedicated pop-ups, online and via the adidas CONFIRMED app.
As you mark your calendar for this highly anticipated release, take a closer look at these all-new lookbook images — envisioned by Gucci Creative Director Alessandro Michele — and discover which pieces to add to your shopping cart.
A fixation on stripes, athletic silhouettes and leisurewear
The lookbook visuals were inspired by archival catalogues — hence the brightly coloured backdrops and the models are captured in fun, dynamic poses! Gucci revealed that as the heritage of both brands are “encoded” in a trio of lines, the ready-to-wear pieces will spotlight the white Three Stripes of adidas alongside the red and green Web of Gucci.
Keep your eyes peeled for the energetic prints that are featured throughout the pieces too — such as the adidas Trefoil and the GG monogram.
Standout ready-to-wear pieces include: the tracksuit, tennis-inspired skirts, and graphic t-shirts.
From conventionally formal to colourful and contemporary
Moving on to footwear and accessories, “conventionally formal” pieces such as leather heels, suede loader and silk scarves are given a fashionable, contemporary twist to the former’s retro aesthetics. Some of the pieces in the collection are also made with “future-conscious” fabrications such as polyester, cotton and viscose.
Standout footwear and accessories include: the Gucci Horsebit 1955 crossbody, adidas Gazelle sneakers and GG canvas bucket hat.
The products are priced between SGD500 for a cotton sponge headband and SGD4,790 for a Horsebit 1955 mini bag.
(Cover photos from: thenewsmarket.com)
Speaking of cool collabs, Gentle Monster has teamed up with Moncler Genius to release a collaboration collection. Find out more here.
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