Empowering Glow CEOs: Highlights From SNAILWHITE's “The Glow Network CEO Masterclass”

Despite the numerous challenges of the pandemic, many female-led businesses were birthed and some pivoted to adapt to the changing landscape. In fact, women-owned businesses on Lazada increased from 60 to 66% in 2020. Inspired by this entrepreneurial spirit, SNAILWHITE — the award-winning skincare brand best known for helping women achieve healthy, glowing, beautiful skin — gathered 25 female business owners in the Philippines for the SNAILWHITE “The Glow Network CEO Masterclass” last 17 and 24 July. The two-day event aimed to empower female entrepreneurs and equip them with essential business knowledge through a live virtual workshop. Read ahead for the highlights of the exclusive event.

Learning from the pros

(From left to right) Home Buddies founder Frances Lim Cabatuando, LOOK At Me Philippines Head Glowie Robillo, and ZAP Philippines co-founder Angelique Uy.

What better way to learn than by getting insights from seasoned professionals? On the first day of the masterclass, SNAILWHITE invited three female industry experts to share their valuable knowledge, tips, and stories on building a successful local brand. Home Buddies founder and award-winning associate director Frances Lim Cabatuando shared her tips on leveraging PR, branding, and marketing to boost your business’ online presence.

Meanwhile, LOOK At Me Philippines’ Head Glowie Robillo imparted her knowledge on omnichannel distribution in the Philippines. ZAP Philippines co-founder Angelique Uy closed the session by relaying strategic tips on growing a start-up business based on her personal entrepreneurial experience. The participants were also given the chance to ask questions directly to the speakers and received on-the-spot advice for their business.

Pitch, pitch, pitch!

Our Glow CEOs with the SNAILWHITE team on the second day of the SNAILWHITE “The Glow Network CEO Masterclass”.

The second day of the Glow Masterclass gave participating femme-preneurs the opportunity to introduce their businesses and growth plans for the SNAILWHITE Glow Grant to a panel of judges, composed of Do Day Dream Philippines president and co-founder Dia Lacaba; SNAILWHITE brand manager Denise Castro; and SNAILWHITE Glowing Goddess, content creator, and entrepreneur Rei Germar. The grant includes PHP50,000 in cash for the winner’s use to grow her budding business, as well as the opportunity to partner with SNAILWHITE on a limited-edition collaboration in the coming months.

The local brands that participated included fashion brands Modafino, La Rosa PH, Girl’s Haven, Bia Picks, Pink Lemon Wear, and Sundals PH; home decor boutiques Vector Lamps, Better Buys Manila, Somewhere Candle Co., and Pots For Plants PH; online food shops Dulce Deseo Ilocos and Milkii.ph; specialised services such as Empath PH, Inspired Hustle Online, Winsome Box, and Simply Finance.

The Glow Grant winner

(Left) Sundals’ Glow CEO Evan Marie Maderazo. (Right) Sundals Mahalia Flatforms in Sand (Photo from: @sundals.ph)

After hearing the convincing elevator pitches from all the participants, the locally made and sustainable footwear brand Sundals — founded by Evan Marie Maderazo — took home the coveted SNAILWHITE Glow Grant. Sundals uses readily available homegrown fibres such as abaca, raffia, waterlily, and more in creating their footwear. As a social enterprise, they partner with local artisans to handcraft their sandals, as well as their bags and accessories.

This year’s The Glow Network CEO Masterclass was all about amazing women uplifting their fellow femme-preneurs, but we should always strive to support and boost each other every single day. How will you do your part in making sure everybody glows with success?

This story was created in partnership with SNAILWHITE.

SNAILWHITE is available at Watsons, Landmark Department Store and Supermarket, MerryMart Store, 7-Eleven, Robinsons Supermarket, Robinsons Department Store The Beauty Section, Mercury Drug, Southstar Drug, St. Joseph Drugstore, Shopwise, The SM Store Beauty section, Puregold, SM Markets, Rustan’s The Marketplace, Walter Mart, AllDay Supermarket, and Metro Supermarket branches nationwide in the Philippines.

You can also find the products online at snailwhiteph.com, the SNAILWHITE Facebook Shop, official SNAILWHITE stores at Lazada and Shopee, watsons.com.ph, BeautyMNL, and ZALORA.