Lil Nas X has joined BLACKPINK member Rosé, former Euphoria actress Barbie Ferreira, and singer Troye Sivan as a YSL Beauty ambassador. This buzzworthy move by the luxury beauty brand reinforces YSL Beauty’s efforts to break “beauty boundaries”.
Lil Nas X First YSL Beauty Campaign
The 23-year-old rapper, who rose to fame thanks to the 2019 hit Old Town Road, made his debut as the latest face of YSL Beauty through a series of promotional materials that showcase the brand’s new Rouge Pur Couture The Bold High Pigment Lipstick, a pigmented satin lipstick with a semi-glossy finish.
These advertisements see Lil Nas X dressed in a black leather jacket and donning bold glittery blue makeup and a pale pink Rouge Pur Couture The Bold High Pigment Lipstick (USD39/~SGD55).
The lipstick will also be available in 11 other shades, ranging from deep red to dusty rose. However, it’s yet to be available in Singapore.
(Photo from: @yslbeauty)
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