There’s a new Barbie in town who’s ready to redefine beauty norms: ‘Euphoria’ actress and model Barbie Ferreira! The 25-year-old has been named as the latest US ambassador of YSL Beauty.
Barbie was chosen to be the face of the beauty line as she represents the brand’s “vision of the future, pushing boundaries in both culture and beauty, with freedom of expression” at its core. The brand also explained that Barbie belongs to a new group of “beauty icons” that it has formed to “appeal to the Gen Z consumer.” YSL Beauty ambassadors also include singer Dua Lipa, actress Zoë Kravitz, and BLACKPINK’s Rosé.
In other news, YSL Beauty has also released a Valentine’s Desirable Velvet Collectors set in time for Valentine’s Day. The set contains a selection of fragrance, makeup and skincare and is dressed in red and black packaging.
(Cover photos from: @yslbeauty)
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