It’s a sad day today for Kate Tokyo’s fans in Singapore. The Japanese makeup brand has announced that it will be exiting the Singaporean market by 30 June 2022 — 12 years after it opened in The Little Red Dot.
Kate Tokyo is famed for its eye and face products. Its eyeliners are especially favoured for their high quality and affordability.
Why Kate Tokyo is leaving Singapore
The move is the brand’s parent company, KAO Singapore’s effort to streamline operations and focus on skincare brands including suisai, freeplus, Curel, Allie, as well as prestige brands like KANEBO and est. KAO is reportedly also thinking of discontinuing more of its cosmetics brands as the impact of the pandemic persists.
The news of Kate Tokyo’s exit comes only a month after Korean brand ETUDE, which also has a younger demographic, announced that it will be shuttering its brick-and-mortar stores in Singapore.
Love Kate Tokyo’s eyeliners? You may also like these smudge-proof picks available in Singapore.
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