Halsey Is Launching A Second Makeup Brand

Perfect for playful looks

It’s official: Halsey is launching a new makeup brand. Introducing, af94! The brand’s unique name comes from the initials of Halsey’s real name (Ashley Frangipane) and the last two digits of her birth year (1994). The 27-year-old singer calls this latest cosmetic line the “cute and bratty younger sibling” of her first beauty venture About Face, which was launched in 2021.

Colour galore!

Halsey Makeup Brand af94: Products, Price

Halsey wearing eye makeup.

The products are perfect for creating playful makeup. (Photo from: @af94_)

af94’s first 12-piece collection features an array of colourful makeup products. This includes the Shadowboxer (an eyeshadow crayon with a velvety texture), *69 (precision gel eyeliner), Backline (pigmented liquid eyeliner), Playdate (cheek and lip tint), False Advertising (faux lashes), Push To Start (volumising mascara), Majorly Matte (longwear matte lipstick), Scribble Stick (glossy lip crayon), and Give ‘Em Lip (lip gloss). You can top off your makeup with Joystickers which are face and body stickers.

Skincare items such as Plead The Fifth (skin mist) and Friendly Rewinder (makeup remover wipes) are also available.

All products are vegan and cruelty-free. What’s more, they are affordable as prices start at only USD10.

Halsey Makeup Brand af94: Release Date, Availability In Singapore

af94 products are set to be released on 25 July via the brand’s official website. Stay tuned to know more about its availability in Singapore!

(Cover photo from: @af94_)

Next, check out the new elf cosmetics collection inspired by gaming culture.

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