Elf Cosmetics Celebrates Gaming Culture With Its Latest Collection

Get your makeup game on

Elf Cosmetics is debuting the Game Up Collection! The range is made in collaboration with the winners of the #elfGameUp TikTok challenge where participants showed off their unique gaming makeup looks.

The winners helped the Elf Cosmetics team in choosing the shades, packaging and even the product names.

Elf Cosmetics Game Up Collection: Products, Price

@loserfruit Wanted to try a makeup look that was out of my comfort zone! Use #elfgameup with the GAMEUP sound to enter E.L.F. YOU #ad @elfyeah ♬ Game Up! - Umami Mami

Elf Cosmetics ambassador @loserfruit showing off her gaming-ready makeup look.

The makeup brand first launched the collection on Twitch through Elf Cosmetics ambassador and gamer @loserfruit.  It was revealed that Game Up will feature a total of eight products.

Elf Cosmetics Game Up Collection featuring skincare and makeup products.

The Game Up Collection features eight products. (Photo from: @elfcosmetics)

There are five makeup products in the collection: Game Up Eye Win Eyeliner Pots (USD6/~SGD9), Gotta Nail Them All Kit (USD15/~SGD22), Bonus Points Lip Gloss Masks (USD6/~SGD9), Ready to Play Eyeshadow Palette (USD10/~SGD15) and the Extra Life Kit (USD15/~SGD22), which includes studs and plush hearts stick-ons, a smudge brush and a face sponge.

Game Up Rez-Me Awakening Eye Cream is infused with hyaluronic acid and peptides.

The rest are skincare products that are formulated with hydrating hyaluronic acid and are designed to revitalise the skin after an intense gaming session. These are Rez-Me Awakening Eye Cream (USD10/~SGD15), Rez-Me Awakening Face Mask (USD10/~SGD15), and Shield Me Setting Mist (USD10/~SGD15).

Where to buy Elf Cosmetics Game Up Collection in Singapore

Elf Cosmetics Game Up Collection is now available at the brand’s official website which offers shipping to Singapore.

(Cover photo from: @elfcosmetics)

Next, check out the new Benefit Cosmetics WANDERful World Collection.

Comments, questions or feedback? Email us at [email protected].

Related Articles