“Euphoria” Makeup Artist Launches Beauty Brand — And It’s Magical

It’s all about having fun

After months of anticipation, Euphoria makeup artist Donni Davy’s beauty brand is officially here. Say hello to Half Magic! As expected, the makeup line features products that will help you get ethereal, maximalist beauty looks that have become a signature of the hit HBO series.

Half Magic delivers that whimsical feel “Euphoria” fans will love.

Donni serves as the brand’s co-founder and creative director, while production company A24 — the studio behind Euphoria — is providing the funding.

Half Magic beauty products

True to its motto of “wear your heart on your face”, Half Magic offers an array of vibrant makeup products that will allow you to express your mood and personality. Some potential bestsellers from the newly launched makeup brand include Chromaddiction, a supersaturated shimmer eye paint and liner that’s available in matte and shimmery shades (USD24/~SGD33.25).

Another potential hit among Euphoria fans are the face gems, studs and decals (priced from USD12 to19/~SGD17 to 26) that are designed to help you easily perfect that fun and fancy otherwordly beauty look.

Caucasian female wearing bright makeup from Half Magic

The more colourful it is, the better. (Photo from: halfmagicbeauty.com)

There’s also something for those who are into minimal makeup such as the Magic Brownie Liptrik Kit (USD26/~SGD36), a neutral-hued velvety lip kit that includes a creamy lip cream and waterproof lip liner.

How to buy Half Magic makeup from Singapore

Half Magic Makeup is now up for grabs on the brand’s website. However, in Asia, it currently ships only to Hong Kong. You may opt to avail of a parcel forwarding service to get your hands on these goodies.

This article will be updated with availability in Singapore once more information becomes available.

(Cover photo from: halfmagicbeauty.com)

Next, find out how to shop Bite Beauty’s discounted products.

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