Cult accessories brand BY FAR has launched a new fragrance collection named By Far Daydream. It also has a campaign that stars Kendall Jenner. Here’s what you need to know about the new arrival.
What is the By Far Daydream Fragrance Collection?
The new BY FAR Daydream collection is comprised of seven refillable eau de parfums that double as super chic accessories. It’s described as “the first wearable, buildable and sustainable fragrance”.
The wearable aspect comes in the charms and bag bracelets that double as the perfume’s packaging and can carry up to 20ML of product. You can customise the case with your choice from the six colours available. You can also simply choose to go with the pre-designed versions instead.
The sustainable aspect comes in two forms. First, the perfume comes in a 100ML bottle that you turn upside down into the case and give a shake to refill. Secondly, the perfumes are all made with 100% natural alcohol and feature a base of Turkish and Bulgarian recycled rose essential oil extracted from discarded rose water.
BY FAR Daydream Fragrance Collection price and where to buy in Singapore
Each fragrance is priced at SGD285 per 100ML. The brand ships directly to Singapore via its website.
(Cover photo from: byfar.com)
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