New Balance’s ION Orchard Store Is The First Of Its Kind In SEA

A new shopping experience

New Balance is offering a brand new retail experience at its newly opened 1906 store. Located in ION Orchard, the store aims to embody the perfect fusion of sports and lifestyle.

New Balance 1906 Store exterior

You can now find the brand’s latest and greatest collections in one space.

What to expect from the New Balance 1906 Store

The new store will house the latest and most extensive range of New Balance lifestyle merchandise in Southeast Asia. This includes the Uni-ssentials collection, which is New Balance’s range of unisex apparel that offers sportswear staples made with the overlapping measurements of traditional men’s and women’s sizing.

You can also find the brand’s lifestyle collections, such as the ‘Made in the UK’ and ‘Made in the USA’ collections.

New Balance 1906 Store shoes

Left - The reimagined 1906R. Right - The 2022 take on the 574+.

To make the store’s opening even more special, New Balance is also launching new interpretations of its popular 1906R and 574+ footwear.

“Sportswear isn’t just for athletes, it’s for anyone who likes merchandise that allows them to be active, comfortable and stylish. This is what the new 1906 store is all about — to become a destination and meeting place for those seeking a blend of fitness, function, and fashion,” said Coenraad Hefer, New Balance’s Country Manager of Singapore and Malaysia.

Where to find the New Balance 1906 Store in Singapore

The new lifestyle hub is located at ION Orchard, #B4-28. It’s open everyday from 10AM to 10PM.

Speaking of cute footwear, you need to see the adidas x Hello Kitty collection.

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