Glow With Glory With shu uemura’s New Serum-In-Cream Foundation

Skincare glow meets makeup magic

Get ready to glow with every makeup look because Japanese brand shu uemura has a new foundation! Everyone, meet the Unlimited Care Serum-In-Cream Foundation.

shu uemura Unlimited Care Serum-In-Cream product shot

shu uemura's newest product marries the best of skincare and makeup. (Photo from: @shuuemura)

shu uemura Unlimited Care Serum-In-Cream formula

The new foundation contains 93% skincare essence that gives your skin a healthy and delicate radiance. It's infused with Japanese Tsubaki oil, also known as Japanese camellia oil, which is known for its antioxidant and moisturising properties. Thanks to this hero ingredient, the multitasking product promises to moisturise and plump up your skin with every wear.

It also has a subtle hinoki fragrance which the brand claims will help you relax as you apply your makeup.

shu uemura tsuya 55 brush

shu uemura is also introducing a new makeup brush to go along with the new foundation. The tsuya 55 brush is designed to gently hug your skin and lessen any friction during foundation application. Fun fact: This brush is designed by shu uemura’s international chief makeup artist Asa Desu.

Price and where to buy in Singapore

Stay tuned for updates on the shu uemura Unlimited Care Serum-In-Cream’s and tsuya 55 brush’s pricing and availability in Singapore.

(Cover photo from: @shuuemura)

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