Channel Your Inner Dragon With This Limited-Edition shu uemura Collection

Slay like a dragon

Empowered and invincible. That’s exactly how we all want to feel, especially with the upcoming Year of the Dragon. And makeup is one way of empowering yourself, right? So imagine our excitement when we saw that shu uemura is coming out with a limited-edition dragon-inspired collection for 2024!


Inspired by the Year of the Dragon

The collection is inspired by the 2024 Year of the Dragon.


shu uemura and the Invincible Reds


Japanese beauty brand shu uemura just unveiled their newest collection: the Invincible Reds. This seven-piece collection consists of shades of apricot, brown, and timeless red that will have you welcoming 2024 in style.

The Invincible Reds includes the rouge unlimited kinu cream, rouge unlimited kinu matte, ultime8 sublime beauty cleansing oil, Hard Formula H9 brow pencil, Face Color refill, Petal 55 brush, and an eyeshadow.


Slay 2024 with the Invincible Reds

Ignite your inner dragon and slay the coming year.


Inspired by the Year of the Dragon, the collection features a dragon scale-engraved lipstick bullet and the packaging is adorned with a gold dragon design. And they are all super pigmented – perfect for day-to-night wear. This definitely makes you want to unleash your inner dragon and slay throughout the entire year!

rouge unlimited kinu cream and rouge unlimited kinu matte

Left - rouge unlimited kinu cream, SGD53. Right - rouge unlimited kinu matte, SGD56.


Luck and strength might as well be on your side as the dragon and colour red symbolise these elements in Chinese culture. We’re sure you’ll feel the girl boss energy once you get your hands on the collection.

Prices start at SGD42 for the Hard Formula H9 brow pencil, and up to SGD180 for the ultime8 sublime beauty cleansing oil.


When and where to get it


Shu Uemura Invincible Reds

The Invincible Reds will be available starting 1 January. However, the eyeshadow can’t be purchased in Singapore.


The Invincible Reds collection will be available in Singapore starting 1 January 2024 at ION Orchard, Bugis Junction, TANGS at Tang Plaza, Takashimaya S.C., Metro Paragon, Isetan Scotts, Sephora, Sephora Online, and Lazada.

While the collection will be available in Singapore, you might have to ask a friend in Japan to purchase the eyeshadow for you as it won’t be available for purchase in Singapore.

Which one will you be getting?



In search of more holiday collections? Check out this Maison Margiela limited edition upgrade!

Comments, questions or feedback? Email us at [email protected].

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