Add a spark of fun to your beauty routine because Lancôme collaborates with Be@rbrick™, one of the most desirable collectable art toys, for an exclusive limited edition collection.
The project takes a playful approach, where luxury skincare and makeup meet the most famous collectable art toy to create a hassle-free and fun beauty experience.
Lily Collins was chosen to bring Lancôme’s happiness mission of beauty to life.
To further celebrate beauty’s playful side, Lily Collins was chosen for this project as she injects magnetic joy into every role she plays.
In the image of a toy freely given a cheeky makeover, the Lancôme-signed Be@rbrick white canvas is tagged all over with bold lipstick instead of an artist’s spray or brush. The House codes: the Lancôme logo, the rose moniker, and the Ô of its name, are all reinterpreted through this irreverent graffiti aesthetic, with its drawn-on mouth and eye and the tagline Call Me Happy.
Lancôme X Be@rbrick Collection: pricing and release date in Singapore
The Lancôme Be@rbrick, Happy comes in three sizes of figurines, alongside limited editions of the brand’s skincare and makeup icons: Génifique, Clarifique and L’Absolu Rouge.
The Advanced Génifique x Be@rbrick limited edition (SGD193 per 50 ML) features Lancôme’s most iconic serum that’s made to strengthen your skin barrier.
The Clarifique x Be@rbrick (SGD165 per 150 ML) features a refining brightening essence to improve uneven skin texture and tone while minimising the appearance of pores.
The L’Absolu Rouge Intimatte x Be@rbrick limited edition (SGD56) features a soft matte lipstick that comes in two shades, 299 (French Cashmere) and 888 (French Idol).
The Advanced Génifique x Be@rbrick and the Clarifique x Be@rbrick will be available on all the brand’s channels – lancome.com.sg, departmental stores, Lancôme Lazada Flagship Store and Sephora. The L’Absolu Rouge Intimatte x Be@rbrick will be available only on lancome.com.sg and departmental stores.
You can pre-order in departmental stores and start having your very own Lancôme x Be@rbrick collection on 11 November 2022.
Speaking of flattering red lipsticks, check out these new Powder Kiss shades from MAC Cosmetics.
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