Famed Makeup Artist Isamaya Ffrench Launches A Genderless Beauty Brand

Makeup for everyone who loves edgy looks

Isamaya Ffrench has a lot of things under her belt. She was appointed as Creative Artist Consultant for Tom Ford in 2016, as Creative Director for Byredo Makeup in 2020 and as Global Beauty Director for Burberry Beauty in 2021. And oh did we mention that she's also a vocalist? Now, she's about to add another point to her already impressive resume — founder of Isamaya Beauty.

Isama Ffrench is known for her edgy aesthetic.

Isamaya Beauty's debut collection

Isamaya's eponymous makeup line reflects her love for edgy aesthetic. It's genderless and can be worn by virtually anyone who loves to play with their looks. The British makeup artist shared in an interview with Vogue that her brand caters to people who want "something more edgy and exciting" and "something honest and uninhibited".

Eyes with mascara

Isamaya Beauty will debut with an eyeshadow palette, mascara and brow pomade. (Photo from: @isamayaffrench)

The same interview also revealed that the debut collection will include an eyeshadow palette that features "industrial colours" such as "inky shades" and "hazardous bright green and orange". A mascara and brow pomade are also reportedly included.

Isamaya Beauty will launch in June 2022. You may sign up on the brand's website now for first access to the launch.

This article will be updated with Isamaya Beauty's products as well as their price and availability in Singapore.

(Cover photo from: @isamayaffrench)

Next, check out Shu Uemura's sword-inspired brow pencil.

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