These August Beauty Launches Call Out To Our Soul

New must-buys

Halfway through the month, you may already be itching to try new makeup and skincare. We know there are a lot of good finds out there, but some new releases have really caught our attention and have us convinced that they're worthy additions to our skincare and makeup kits. Check out the August 2020 beauty launches that have stood out with their siren call.

Moist Diane Miracle You Series

A styled photo of all the products in the Moist Diane Miracle You Series

Miracle You Shampoo and Treatment, SGD18.90/~USD13.77 each, Miracle You Hair Mask, SGD19.90/~USD14.49,  and Miracle You Hair Serum, SGD20.90/~USD15.22

For hair that needs a lot of care, look no further than Moist Diane’s newest range of silicone-free hair products. The Miracle You Collection, exclusively designed for hair colour protection and intense damage repair, boasts of plant-derived Organic Ghee Oil, Polycare®, and Borealine® said to repair split ends and breakage with just one wash. If you’re interested in giving these a whirl, they’re now available in Singapore at Watsons, Don Don Donki, FairPrice, BHG, BHG Welcia, Tokyu Hands, myCK, Shopee and Lazada.

ALLIE Sunscreens

A collage of photos showing all the versions of ALLIE Sunscreens available in Singapore

(From left to right) Extra UV Protector Facial Gel N, SGD29.90/~USD21.77, Extra UV Protector Gel N, SGD29.90/~USD21.77, Extra UV Protector Perfect N, SGD29.90/~USD21.77, Nuance Change UV Protector Gel RS, SGD25.90/~USD18.86, Nuance Change UV Protector WT, SGD25.90/~USD18.86

New to Singapore’s shores, ALLIE (a sunscreen brand from KANEBO) is here to step up your UV protection game. Its Super Friction Proof formula promises to withstand intense rubbing and friction from items that can come into contact with your skin. With SPF 50+, PA ++++ and moisturising ingredients like hyaluronic acid, this new range of face and body sunscreens are everything you need for your time in the sun. You can find ALLIE products online through Lazada and Shopee, and also at selected Don Don Donki and Welcia-BHG stores.

Liese Blauné Hair Mascara

A photo showing the Liese Blauné Hair Mascara packaging


Make those grey tresses disappear with a quick wave of a wand. The new Liese Blauné Hair Mascara comes in three shades (Natural Black, Dark Brown and Natural Brown) that leaves a soft yet pigmented finish without any residual stiffness. Its curved wand allows for easy and precise application while the formula can hold up to any exposure to water and sweat. At the same time, you can quickly wash it off in the shower before heading to bed. You can find this handy must-have at all leading pharmacies, personal care stores, and supermarkets in Singapore.

Shu Uemura Unlimited Glow Breathable Care-In-Foundation

A photo of the Shu Uemura Unlimited Glow Breathable Care-In-Foundation


Keep your skin glowing from within with Shu Uemura’s newest foundation, the Unlimited Glow Breathable Care-In-Foundation. The glowy sister to Shu Uemura’s Unlimited Breathable Lasting Fluid Foundation, this weightless formula is infused with Japanese white peony which is known to condition, soften, and add radiance to the skin. Shop it in all of Shu Uemura’s physical stores in Singapore and online through,, and

Bifesta Sebum Micellar Makeup Remover Wipes

A photo of the box of Bifesta Sebum Micellar Makeup Remover Wipes

SGD14.50/~USD10.56 for 46 sheets

Hop into bed earlier by fast-tracking your nighttime skincare routine with Bifesta’s Sebum Micellar Makeup Remover Wipes. Specifically formulated for oily to combination skin — though sensitive skin folks can also enjoy it — it removes makeup, dirt, and sebum while also moisturises the skin with green tea extract and hyaluronic acid. You can get it now in physical stores within Singapore through Watsons, Guardian, Fairprice, Don Don Donki and Welcia‑BHG as well as online at and

The Body Shop Vitamin E Skin Cooling Mist

A photo of the The Body Shop Vitamin E Skin Cooling Mist


If you tend to need a little refreshing midway through your day, you’ll enjoy the hydrating wonders of the new Vitamin E Skin Cooling Mist. It has a gel-to-mist texture enriched with antioxidising raspberry extract that gives a quick boost of hydration, even when on the go. Plus, it’s 100 per cent vegan, alcohol- and oil-free. Get this refreshing essential in-stores across Singapore and online via Lazada, Shopee, and foodpanda shops.

Innisfree Blueberry Rebalancing Line

A photo showing all the products in the Innisfree Blueberry Rebalancing Line

(From left to right) Blueberry Rebalancing Cleansing Water, MYR 39/~USD9.29, Blueberry Rebalancing 5.5 Cleanser, MYR24/~USD5.72, Blueberry Rebalancing Skin, MYR39/~USD9.29, Blueberry Rebalancing Lotion, MYR39/~USD9.29, Blueberry Rebalancing Cream, MYR46/~USD10.96, Blueberry Rebalancing Watery Sun Cream SPF45 PA+++, MYR44/~USD10.48

Inject a refreshing update to your skincare routine with Innisfree’s new superfood-powered Blueberry Rebalancing Line. Innisfree’s August 2020 beauty launches include this Lazada-exclusive superfood range that consists of a cleansing water, a cleanser, a lotion, a cream, and a watery sun cream that are rich in moisturising, antioxidising, and mineralised goodness your skin will love. All products have a pH level of 5.5 that offers balanced care for an even, moisturised complexion.

Clarins Total Eye-Lift

A photo of the Clarins Total Eye-Lift uncovered


Staring at a screen all day, our eyes need all the care they can receive. Give your gaze a toned-up look with the brand-new Clarins Total Eye Lift. Its gel-cream formula has organic harungana extract and cassie wax that instantly smoothes and tones the delicate skin. It will be available in Malaysia starting 17 August.

Huxley Clay Mask ; Balance Blend

A photo of the Huxley Clay Mask ; Balance Blend bottle


Does your skin feel a little out-of-sorts lately? Bring back balance with the Huxley Clay Mask ; Balance Blend, a wash-off mask with Cube Clay Matrix Technology and Huxley’s signature prickly pear extract. It detoxifies, cleanses, nourishes, and treats the skin with just one mask. Keep an eye out for its arrival on the Huxley website this coming 28 August.

Gucci Beauty Poudre De Beauté Éclat Soleil

A photo of an open Gucci Beauty Poudre De Beauté Éclat Soleil powder


Since we’ve been spending more of our days indoors, we need to find other ways of achieving that sun-kissed glow. Cue in the Poudre De Beauté Éclat Soleil, a beauty powder from Gucci Beauty's August 2020 launches, which adds a natural-looking luminosity to your skin. The silky formula with hyaluronic acid and shea butter promises to blur fine lines and pores to achieve a perfected complexion. It's now available at Takashimaya, Tangs and

Love Chopard Eau de Parfum

A photo of the Love Chopard Eau de Parfum bottle and box

SGD185/~USD134.74, 100ml

Finally, inject a hint of glamour to your day with the new fragrance from Chopard Parfums Maison. The Love Chopard Eau de Parfum combines six different rose notes from flora ethically sourced around the world, including Bulgarian rose oil, with a range of natural scents in one perfume. Housed in a luxurious bottle made with recyclable glass, this is a must-have for women with fine taste. This rosy scent comes in 30ml, 50ml, and 100ml variants and can be found at all major departmental stores in Singapore.

Stay in-the-know about the latest events in beauty here.

Comments, questions or feedback? Email us at [email protected].

Related Articles