Outdoor apparel and equipment brand Patagonia is now owned by two newly created non-profit entities in the hopes of combatting climate change. The brand’s founder, Yvon Chouinard, announced the transfer of ownership this week, to take effect immediately.
The rest of the shares will now fund the new Patagonia Purpose Trust that follows the same vision. Talk about a bold move in seeking action for a bigger purpose.
Prior to this decision, Patagonia has always been vocal about its stand on various social causes, be it reproductive rights, environmental action, equality, and more.
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