Goodbye, Bucket Bags! Balloon Bags Are In.

Up in the air with this bag trend

The cat’s out of the bag — bucket bags are about to take a backseat as we make way for the balloon bag trend. "What’s the difference between a bucket bag and a balloon bag?" You may ask. Well, the differences are fairly subtle but for starters, balloon bags typically feature a rounder, less angular shape and they close up with a much narrower opening at the top to secure your belongings. On the other hand, popular bucket bag designs, such as the ones offered by Celine and Staud feature a much wider opening and a more uniform width. 

First spotted on the Spring/Summer 2020 catwalk of Spanish luxury brand Loewe, the balloon bag (trend) is bound to blow up very soon — before then, take a closer look at the various iterations of this emerging bag trend by Isabel Marant, Ulla Johnson and more. Plus, scroll through to discover up-and-coming label Gepherrini’s playful iteration of the balloon bag which has almost has us floating on air. 


loewe balloon bag brown

Balloon Small Bag, price unavailable (

Balloon bags are nothing new to Loewe — the label, helmed by Ireland-born designer Johnathan Anderson, had debuted its original iteration of the bag during its Spring/Summer 2019 show. The bag featured an open bucket shape, along with an asymmetrical top handle and a rectangular base. Thoughtful touches and updates were then made to it, all while retaining its signature anagram and luxurious leather craftsmanship. 

Available in three sizes, the label’s new balloon bag is made from robust calf leather and soft napa calfskin. The smallest size comes with an adjustable shoulder strap, while the medium and large versions have a shorter handle and a longer strap to allow for more ways to carry it.

The medium, black-and-tan calfskin model is currently available exclusively on the label’s online site, and more colours and sizes will reach stores on 13 February. Two-tone variations will also be launched on 27 February, so stay tuned to their site for the latest updates.  

Ulla Johnson

ulla johnson anita basket bag
USD435.00 (

Made for aspiring bohemians, the Anita Basket Bag by Ulla Johnson goes wonderfully with a prairie blouse and a pair of worn-in jeans. This bag is crafted from the designer’s favourite Ikat suiting fabrication, and works as a shoulder bag for you to carry it around with ease. Fringe details adorn the bag and the base has been thoughtfully made with handwoven raffia. 


USD338.99 (

This bag is so pretty that we almost shed a tear. This teardrop, python-effect leather tote from S.Joon cinches at the handles to create its unique shape. Designed with fancy gold-tone hardware, it’s a statement piece which pairs well with an elegant evening dress. It’s also available in two other colours: brown and black if you’re looking for darker-hued options. 

Isabel Marant

Price unavailable

All hail the power of purple —  Isabel Marant’s unique take on the bucket bag stands out with its velvety lush material and tassel details. Named Radja, this bag may have been designed in a squared bucket silhouette however its drawstrings close up the interior to form a lovely balloon-esque shape. The Resort 2020 version of this bag showcases leather studded details and retails for USD590.00 via Moda Operandi here


gepherrini soffa bag

SGD159.90/~USD117.36 (

Think balloon bag, but make it hot. This Soffa bag from Eastern Europe label Gepherrini reminds us of a hot air balloon and we can’t wait to tote this around during our next girl's night out. Handcrafted from natural leather, this unique bag comes with an adjustable strap and a drawstring closure. 

Faithfull The Brand

faithfull the brand asos

SGD92.64/~USD68.00 (

While we’re no strangers to the colourful, floral dresses designed by Faithfull The Brand, we were pleasantly surprised to learn that they offer a small range of bags too. Featuring twin handles and a yummy apple green floral print, this floral drawstring pouch is made for lazy weekend trips to the café or to a nearby park. 

(Cover photo from: Loewe) 

Looking for more inspiration? Check out how the Clozette Community rocks the everyday bag. 

Comments, questions or feedback? Email us at [email protected].

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