K-beauty lovers, we’ve got another must-see destination for your future travels to South Korea for you to personally witness the beauty of Joseon. We’re not talking about the magnificent palaces of Joseon or historical Korea and their lush green backdrops. Beauty of Joseon, a beloved skincare brand around the world, is set to open its flagship store in Seoul, South Korea.
The brand takes inspiration from the ancient Korean approach to skincare known as “Hanbang”. It’s an ancient Korean approach to medicine and wellness which focuses on having consistent and holistic wellness. It promotes the idea that if you take good care of your skin all of the time, it will be consistently healthy. You will see this in how the brand creates its products — it often uses herbal medicine ingredients such as ginseng, rice bran water, plum water, green tea, and more.
Check out the rest of its products on its official website or via Lazada.
(Cover photo from: @beautyofjoseon_official)
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