K-beauty lovers, we’ve got another must-see destination for your future travels to South Korea for you to personally witness the beauty of Joseon. We’re not talking about the magnificent palaces of Joseon or historical Korea and their lush green backdrops. Beauty of Joseon, a beloved skincare brand around the world, is set to open its flagship store in Seoul, South Korea.
(Photos from @beautyofjoseon_official)
The brand takes inspiration from the ancient Korean approach to skincare known as “Hanbang”. It’s an ancient Korean approach to medicine and wellness which focuses on having consistent and holistic wellness. It promotes the idea that if you take good care of your skin all of the time, it will be consistently healthy. You will see this in how the brand creates its products — it often uses herbal medicine ingredients such as ginseng, rice bran water, plum water, green tea, and more.
One of Beauty of Joseon’s well-loved products that received rave reviews on TikTok and Reddit is the Relief Sun: Rice+Probiotics SPF50+ PA++++ sunscreen (SGD12 per 50ML) that was designed to be ideal for sensitive and vulnerable skin types. It’s fragrance- and essential oil-free and doesn’t sting the eyes. It also contains 30% Rice and Grain Fermented Extracts that keep skin soothed and hydrated.
Check out the rest of its products on its official website or via Lazada.
(Cover photo from: @beautyofjoseon_official)
Searching for other K-beauty products? Check out LANEIGE’s latest collection.
Comments, questions or feedback? Email us at [email protected].
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