Luxury fashion house Balmain is hitting full speed with the launch of Balmain Beauty, and Estée Lauder Companies is taking over the development, production, and distribution on the brand’s behalf. This follows Balmain’s further expansion to the beauty sphere after the release of its haircare venture, Balmain Hair Couture.
Balmain creative director Olivier Rousteing shared through the brands’ official joint post that Estée Lauder shares the fashion house’s “distinctive vision” of “[transforming] the luxury and couture beauty world” and the “goal of disrupting the global luxury beauty paradigm.”
It’s not the first time Estée Lauder Companies signed a deal with a luxury fashion brand, with Tom Ford Beauty being another one of their partners.
Balmain Beauty is set to launch in Fall 2024. More details about the brand’s availability in Singapore will be shared once they become available.
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