K-Pop Group ITZY Is Now The Face Of Charles & Keith

K-pop group ITZY is officially the latest ambassador for Charles & Keith! The quintet is known for its hit songs DALLA DALLA and ICY. The band also had one of the biggest Billboard debuts for a new K-pop band when they entered the music scene in 2019.

ITZY members will showcase the Fall 2022 collection.

Since then, ITZY members have become social media sensations and arbiters of trendy style which makes them the perfect ambassadors for a fashion brand like Charles & Keith. Yeji, Lia, Ryujin, Chaeryeong and Yuna will showcase the brand’s Fall 2022 collection and will also highlight new bag and shoe designs.

ITZY Members For Charles & Keith Lula Patent Bags And Shoes

ITZY members will be introducing the soon-to-be-released Lula patent bags and shoes. The pieces feature a high-shine look and come in a variety of colours, from neutral hues such as white and black to statement-making shades like bright red and teal.

Members of the group have expressed excitement for their ambassadorship.

Members of the group have expressed their excitement for the collaboration. "It's an honour to be introduced as the new global brand ambassadors of CHARLES & KEITH! We're so excited for this new relationship as we'll be able to show our unique chemistry, and the many new sides of ITZY with the brand," said ITZY.

ITZY For Charles & Keith Release Date

The promotional materials for Charles & Keith Fall 2022 collection featuring ITZY will be released on 16 August 2022. The collection itself will also be available in the same month at retail stores and on the brand’s website. However, a confirmed launch date is yet to be announced.

Next, check out the new Zalora x adidas supermarket-themed pop-up.